I'm not here to write about the evils of big business exploiting our collective love of music for their own profit. I can't really tell you if I would have been more inclined to purchase an iPod after U2 made a commercial endorsing the product. But the fact that products are now posing as purveyors of music that is cool is of a concern to me. I just don't know what to make of all this. Am I supposed to drink more Mountain Dew because I liked this song? Do I think less of the band who got in bed with an obvious advertising ploy in an effort to get their music heard? Would MTV have played their song if they had been on another label that wasn't attached to a soft drink?
Maybe I should just enjoy this slice of retro 80's pop and get over it. After all, it's the new millennium and apparently, everything is for sale.
Seriously I am not making this title up. It's as if the band knew they were selling out and decided to make it into a joke.